A Recipe for Successful Brand Launch

Ali Ando's Peri Peri Chicken is a thriving Peri Peri Chicken restaurant located in Norwich, offering both dine-in and delivery services. The restaurant also operates other brands through the dark kitchen model. Prior to our collaboration, the client faced challenges in designing a brand targeted at their audience and relied heavily on third-party delivery platforms.

Challenges Faced:

1. Lack of a targeted brand for their specific market.

2. Overreliance on third-party delivery platforms.

3. Limited offline marketing strategies in place.

Culinary Alchemy: Our Holistic Marketing Solution for Ali Ando's Peri Peri Chicken's Explosive Growth.

​Our Solution: 

​Our team, stepped in to transform Ali Ando's Peri Peri Chicken into a localized brand. We provided comprehensive design and print services, including logo creation, signage, menus, online graphics, billboards, advans, and menu distribution to residences in the area. Additionally, we actively assisted in promoting other brands operated through the dark kitchen model.

Implementation: 

• Branding: We crafted a unique brand identity aimed at their target market.

• Offline Marketing: Implemented a robust offline marketing strategy, including billboards, advans, leaflet drops, and locality engagement.

• Promotional Packs: Developed promotional PR packs to facilitate resale of food from the dark kitchen to local businesses without kitchen facilities.

Results: 

• Sales Increase: Achieved a remarkable 200% increase in sales turnover through the combined marketing efforts.

• Operational Adjustments: Ali Ando's Peri Peri Chicken had to make kitchen adjustments to meet the surge in orders, highlighting the success of the campaign.

• ROI Improvement: Targeted leaflet distribution, synchronized with billboards and Advans, significantly improved Return on Investment (ROI).
  

Client Testimonial: Ali Ando's Peri Peri Chicken expressed exceptional satisfaction with the rapid business growth, crediting the success to our marketing strategies. They emphasized the importance of making adjustments to meet increased demand and recognized the significance of having a healthy marketing budget to achieve realistic business goals.

Key Takeaways:

This case study underscores the importance of a well-targeted brand, diversified marketing strategies, and a healthy marketing budget for independent establishments aiming for realistic business goals. Our collaborative efforts transformed Ali Ando's Peri Peri Chicken from a start-up to a successful localized brand, showcasing the impact of a comprehensive marketing approach.